False Advertising
Thursday, August 12, 2010 at 10:03AM It is amazing that so many of us are sucked in to the false world of advertising.
Weather it be a shampoo advertisement where the model flicks her waves of perfect hair while we sit there trying to hide our own limp locks then rushing out to buy their brand because we have a hope that maybe we too will have a head full of bouncy shiny hair after use.
or...
Before and after pictures that are meant to give us a real idea of what we ourselves can expect from the treatment that we are considering. It goes without saying that we want to see real life cases of the results that the the equipment / treatments in clinics are achieving.
I have been doing some research on other clinics in the area and checking out their before and after pictures and here are a few that I have stumbled across!


Would these pictures make you want to go and get botox at these clinics if you were considering it?
With some of the biggest names on the high street making false claims what are we supposed to believe, can we trust any of them to be the anti ageing, body boosting, collagen repairing products that we so wish they are?
Does Celebrity endorsement make us want to buy a product because of the way they look on the advertisements along with all their airbrushing and hair extensions?
They are supposed to include disclaimers
Example 1. Loreal's publicity storm over Elvive Full Restore 5 Range "Cheryl Cole's hair was styled with natural extensions".
Now I must have seen this advert 20 times and not once did I see this. That's because for the 30 second duration of the advert it flashes up for 2 seconds!. Its equivalent to your friend waiting until you have turned to leave the room and miming behind your back!. This has caused outrage from her fans as they felt they had been sold a lie. (which they had). But it has all very cleverly been covered up by what is called 'Effective Crisis Management' by giving her a new shorter do as you may have seen. All this said we still all fall for the celebrity endorsement as statistics say that Loreal's sales went up from 10,000 to 250,000 between Sep and Nov last year.
Example 2. Clarins EP3 Product.
They scaremongerd their customers into thinking that everyday domestic appliances could damage or age the skin and that their "Anti Electromagnetic Waves"(claim on the bottle) would help against these harmful effects. Well it turned out to all be a load of tosh, lying about research. Is this really what a billion dollar Cosmetic company need to be doing?
The question remains to you..
Would you buy a product because your favourite celebrity say's he / she uses it and its great?
PlanetSkin |
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